San Mateo County and the City of Half Moon Bay are partnering on a new plan called Get There Together. Get There Together will create an action plan of strategies to improve and make better use of the transportation options we already have on the coastside today. These solutions, often called Transportation Demand Management (TDM) strategies, aim to make it easier, more convenient, and more affordable to walk, bike, share rides, and use public transit. Community shuttles, programs that find and match carpoolers, bike riding classes, and other strategies can help make the coastside more connected and accessible for everyone. This action plan will also increase transportation equity and affordable access by focusing on the coastside’s vulnerable residents, workers, and visitors.
Visit get-there-together.com for regular project updates.
This project is funded in part by the San Mateo County Transportation Authority.
The unincorporated Midcoast includes the communities of Montara, Moss Beach, Princeton, Pillar Point Harbor, El Granada, and Miramar, as denoted by the County’s Local Coastal Program Mid-Coast Land Use Plan Area. The City of Half Moon Bay (“City”) is situated along the Pacific Coast, approximately 28 miles south of San Francisco, and lies within the westernmost portion of San Mateo County. Half Moon Bay is directly south and adjacent to the unincorporated Midcoast. Approximately 11,900 people reside in Half Moon Bay and 12,200 live in the unincorporated Midcoast.
On April 7, 2022, the San Mateo County Transportation Authority (TA) issued a Call for Projects for the Measure A Alternative Congestion Relief and Measure W Transportation Demand Management program funds. The County and City partnered to prepare separate grant applications for consideration in support of a singular project: to prepare a Transportation Demand Management Plan to cover both the City of Half Moon Bay and the unincorporated Midcoast. Both the City of Half Moon Bay and the County of San Mateo were recommended for funding by the TA Board of Directors on August 4, 2022.
Transportation Demand Management (TDM) encourages the use of sustainable transportation options and enhanced mobility, working toward ensuring that all modes of transportation are safe, reliable, and convenient while discouraging driving, managing congestion, and reducing Vehicle Miles Traveled (VMT). Vehicle Miles Traveled is the product of the number of trips a project is expected to generate and the average length of those trips.
The midcoast region of San Mateo County has unique mobility challenges. With limited roadways, long travel distances, plentiful agricultural and open spaces, and heavy tourism traffic, it is no surprise that this part of the county sees higher use of automobiles than more urbanized areas: 86% of commute trips are made by driving alone (compared to 66.5% countywide). Coastal communities generate higher VMT compared to bayside communities (C/CAG SB 743 Implementation Decisions Whitepaper). According to Commute.org’s Coastside Commuter Transportation Survey, the average one-way trip distance in miles for residents who live and work on the coastside is 9 miles, and for residents who live on the coastside and work elsewhere is 23 miles.
Transportation options to and from the coastside are limited, with Highways 1 and 92 serving as the primary routes with no functional alternative routes, which must serve drivers, transit users, bicyclists, and pedestrians. The coastside has a lower density land use pattern and high rates of tourism, which means that tailored programs for specific user groups and many partnerships are required for the successful implementation of TDM measures.
On July 26, 2022, the San Mateo County Board of Supervisors unanimously adopted a resolution to adopt Connect the Coastside: the San Mateo County Midcoast Comprehensive Transportation Management Plan as the comprehensive transportation management plan for the San Mateo County Midcoast. Connect the Coastside identifies the need to further evaluate potential TDM strategies and policies, and the importance of partnering with the City of Half Moon Bay. Half Moon Bay’s Local Coastal Land Use Plan (LCLUP) was comprehensively updated in 2020 and certified by the California Coastal Commission in April 2021. The LCLUP includes Policy 5-57, which explores and supports TDM programs that reduce the reliance of Half Moon Bay residents, and especially visitors, on the use of private automobiles.
San Mateo County and Half Moon Bay are committed to making it easier to travel to and on the midcoast by transit, active transportation, and shared modes. There are compelling reasons to do so. A more “balanced transportation diet" for midcoastside residents, employees, and visitors will support climate goals, enhance economic mobility, support physical and mental health, and make mobility more affordable for low-income families.
- 8/3/2023 - Make it Main Street, Half Moon Bay
- 7/28/2023 - Safe Routes to School Bike Rodeo at Cunha Intermediate School, Half Moon Bay
Documents and Meeting Materials
- Get There Together Survey – English | Spanish
- Frequently Asked Questions – English | Spanish
- Event Poster Boards
- Information Card
Request for Proposals & Contracting
- San Mateo County Board of Supervisors action to authorize an agreement with Nelson\Nygaard Consulting Associates, April 11, 2023
- Request for Proposal for Midcoastside Transportation Demand Management Plan Consulting Services, November 2022
Transportation Authority Grant
- San Mateo County Transportation Authority Board of Directors Item 12, Program and Allocation of Funds for Cycle 1 Alternative Congestion Relief / Transportation Demand Management Call for Projects, August 4, 2022
- San Mateo County Board of Supervisor’s Project Support, June 14, 2022
For questions about this project, please contact:
Chanda Singh, Senior Transportation Planner, County of San Mateo