Our Comeback

San Mateo County has faced challenges before and has persevered to recover and rebuild. The pandemic shut down society, and reopening it requires all of us rallying as one unified county to get back without setting us back. Residents are eager to get back to visiting friends, going to restaurants, and enjoying everyday life safely, but it will take time and unity.

We can do it. We can come back together again.

The County of San Mateo has launched this "Comeback" campaign to unite residents and remind us all of the steps we must take to stay safe. This broad theme is flexible enough to pivot as key messages evolve, and support targeted and action-oriented campaigns on key issues with culturally and linguistically appropriate messaging to reach every individual in San Mateo County.

The campaign begins with materials in four threshold languages (English, Spanish, Chinese and Tagalog), with the ability to expand. Campaign components include: Broadcast, print advertising, billboards, digital media, transit shelter & bus king ads, banners and window gel clings for businesses and residents. You are invited to come back with us by downloading and sharing the campaign materials developed in collaboration with creative agency True North. See below.

Remember to wash your hands, wear a face covering, and practice social distancing so we can stop the spread of COVID-19. Thank you for being a vital part of our comeback!
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